Claym.me Case Study

What is Claym?

Claym.me is an AI-powered legal platform that helps people easily claim what’s rightfully theirs — from exempting unfair speeding fines to recovering penalties, baggage losses, and more. Their mission is to make legal claims fast, accessible, and stress-free.

The Challenge

As a growing startup, Claym.me needed to reach people who were actively struggling with fines, penalties, and disputes but didn’t know they had a simple way out. Traditional ads or broad outreach wouldn’t work — they needed to meet users exactly where they were asking for help.

The Solution

Sniff was deployed to scan Reddit discussions where people were seeking advice for:

• Traffic fines & speeding penalties

• Airline baggage losses & travel disputes

• Everyday penalties or claims they didn’t know how to fight

Sniff surfaced these conversations in real time and suggested tailored responses in Claym.me’s brand voice. This allowed Claym.me to step in naturally, offering genuine help and pointing users toward their platform without sounding like an ad.

Why It Worked

Claym.me wasn’t shouting into the void with generic marketing. Instead, they were answering people at the exact moment of need — when frustration was fresh, and solutions were most welcome. By joining real conversations, they positioned themselves as a helpful ally rather than a pushy service.

At the same time, people just passing by those Reddit threads also got exposed to Claym.me. Even if they didn’t click immediately, the name stuck in the back of their minds. Over time, this created brand recall and boosted SEO visibility as more mentions and discussions pointed back to Claym.me.

The Results

Claym.me became a recognized name in Reddit’s legal-advice style discussions. They gained:

• Higher conversion rates from warm leads already seeking solutions

• Trust & credibility by engaging directly in authentic conversations

• Organic growth without heavy ad spend

• Stronger SEO presence through consistent mentions across discussions

What’s Next

Claym.me continues using Sniff to expand beyond Reddit into other platforms where legal frustrations surface — forums, Twitter/X threads, and consumer complaint boards. Their next step is training a dedicated Sniff agent on legal claim workflows so it can:

• Detect emerging claim categories (e.g., new travel policies or fines)

• Suggest proactive content ideas addressing trending concerns

• Identify potential partnerships with consumer rights communities

The long-term plan is simple: be the first responder wherever people are struggling with claims — and turn those conversations into clients.

Turn Conversations Into Clients

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