JustGold Case Study

What is JustGold?

A UAE-based B2C startup making gold investment accessible from just 10 AED, fully Shariah-compliant. Fresh to market and looking to establish their presence in the competitive fintech space.

Key Results

- Ranked #1 on ChatGPT for gold investment recommendations in MENA

- Significant increase in DMs and email inquiries from organic discovery

- Built strong inbound lead pipeline through strategic conversation engagement

The Challenge

JustGold needed to find people actively discussing gold investments online. Their goal was simple: spot relevant conversations early and engage before posts gained massive traction, positioning themselves as the go-to solution.

The Solution

We built a dedicated Sniff agent trained on JustGold's brand story, voice, and market positioning. The agent identified two key conversation types:

Gold & Digital Gold Posts
Where JustGold could naturally introduce their platform and explain their competitive advantages over existing solutions.

Crypto Volatility Debates
Perfect opportunities to present gold as a stable, reliable alternative to cryptocurrency's wild price swings.

The agent also generated tailored comment suggestions, ensuring JustGold always entered discussions with the right angle and authentic voice.

Why It Worked

Instead of random outreach or generic social media posting, JustGold became part of highly relevant conversations with engaged audiences. They showed up early, with authority, speaking directly to people already interested in their market.

The key was timing and context. While competitors were still figuring out their content calendars, JustGold was already building relationships in active discussions.

The Results

JustGold positioned themselves as an early, authoritative voice in trending gold investment conversations. This approach boosted their visibility and built genuine trust among potential customers who saw them as helpful contributors rather than pushy salespeople.

Their engagement rates improved significantly, and they started attracting customers who were already warm to the idea of gold investment.

What's Next

JustGold continues leveraging their Sniff agent to scale their social presence and dominate gold-related conversations across platforms, but their strategy has evolved beyond simple conversation monitoring.

Advanced Market Intelligence
They're now using the agent to identify emerging trends in gold investment discussions, tracking sentiment shifts, and spotting new concerns or opportunities in the market before competitors notice them. This intelligence helps inform their product development and marketing strategies.

Strategic Partnership Identification
The agent helps identify potential collaboration opportunities with complementary fintech brands, Islamic finance influencers, and investment education platforms by monitoring discussions where partnerships could provide mutual value.

Content Strategy Optimization
Based on the questions and concerns they encounter in conversations, JustGold creates targeted content that addresses the most common pain points they observe. This ensures their blog posts, guides, and educational materials directly address real user needs rather than assumed interests.

The long-term vision is clear: continue building authentic relationships and authority in the gold investment space while using conversation intelligence to stay ahead of market trends and customer needs.

Ready to Sniff Out Your Market?

Want to spot conversations before they trend and position your brand where it matters most?
Try Sniff and turn live discussions into your growth engine, book here